Power Persuasion
Technique - Using the
Persuasion Principle of
Association
people. I'll reveal a
power persuasion technique to help you make more sales
and succeed in life, and
that is by using the principle of association.
You have probably heard of
Ivan Pavlov's experiment where he rings a bell every
time he feeds his dog. Now
after some time, the dog would salivate every time it
Salespeople also apply
this power persuasion technique today. They would often
treat potential clients
out for a great lunch. Although these salespeople will shed
out a little money for the
meal, it's nothing compared to the big profits they'll be
getting once they get what
they want from their prospects. They know that the
satisfying emotions
accompanied with eating the food will be associated with the
business discussion they
are engaged in during the meal.
Even if the linking factor
between two aspects were only remotely related, people
would go all out to
support or defend that which they are associated with (even in
the most minor ways). Are
you starting to realize the potential of this power
persuasion technique?
Why would a hometown crowd
cheer for their average basketball team who is
fighting against the
country's favorite team? That's because they are associated
with the team in terms of
hometown. If the hometown team wins, they will also
share that feeling and may
even say something like, "Our team won!" If their
team loses, they would
probably say something like, "They've lost the game."
They separate themselves
and avoid being associated with the losing team.
By being related (even in
the most minor way) to the greatness of an object or
event, the ego and
reputation are built up.
It might not be too
surprising to know that the more insecure a person is, the
more he strives to be
associated with external factors. Those who know deep
inside that they have
achieved great things and don't need to prove their worth
any further, are the ones
who are not much concerned about associating with
outside forces such as
their school team who won the championship.
Other examples where this
power persuasion technique is used:
1. Some companies donate
to charities in order to be associated with being
generous and sincere; some
companies sponsor special events such as athletic
contests to be associated with camaraderie,
teamwork and the winning attitude.
2. There have been reports of weathermen being blamed, threatened,
or even
hurt because people associate them with the
bad weather they've reported, even
if these poor weathermen have absolutely no
control of nature.
3. Cigarette commercials use young,
energetic, and healthy-looking individuals
so viewers would associate the cigarettes
with them, despite the dangerous
effects of cigarettes.
There's no doubt this power persuasion
technique can help you succeed in your
relationships, business or career. Now go out
and use it ethically.
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